Noninvasive cosmetic treatments continue to grow in popularity, especially among men. Noninvasive treatments can provide great results for both men and women, but men tend to have their own specific set of aesthetic concerns.

A recent study found many more men are taking advantage of the same procedures long associated with women. The study indicates that more than 1 million men had cosmetic work done in 2018 – which is a 29% increase since 2000. Nearly half a million Botox injections were performed as well as another 100,000 “filler” procedures for men in 2018.

The decision by men to try a face-lift or other procedure has been nicknamed the “Daddy-Do-Over” — referencing the “Mommy Makeover” for women.
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